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Twenty years ago, way back in 1987, I came up with a fishy T-shirt design that was inspired by living on a salmon stream and being immersed in the fish-crazed culture of Southeast Alaska. It featured a couple of crisscrossed sockeye salmon and a jolly-Roger type human skull with the slogan “Spawn Til You Die” emblazoned upon it. It seemed to hit the zeitgeist of the Pacific Northwest just right and has been a perennial best seller for me.
About ten years ago I added color to the T-shirt design but many of you have asked us to print the original black and white version. I honestly always liked that version the best as well. It’s just cooler overall, doncha’ think? So we’ve decided to bring it back with a special neck chop that says:
To commemorate it I also got a few friends together and shot some stylin’ fish and fashion photos. Abercrombie and Fitch have nothing on us!
Over the years I’ve spotted the shirt in many places including movies and magazines. |
