Electric Fish depicts the power and energy of a Rainbow Trout, complete with zapping lightning bolts and fun little doo-dahs.

I’m super excited about some of the new shirts in the 2025 line being printed using ‘discharge’ inks. It’s a technique that bleaches out the shirt dye along the delicate lines of the artwork and has zero plastic ink on it. The shirts look and feel beautiful with super sharp detail on them.

The Electric Fish design is perfectly suited for this technique. The original ‘Fish Worship’ artwork was created done using scratchboard, where one scrapes away black ink on clay-board, leaving thin white lines.